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Welcome to our Root Insurance® Page

Here you can learn more about Root Insurance, one of the leading insurance providers in the United States, and how they can help protect you and your family with a variety of coverage options.

Root Insurance Company Story

Root Insurance, founded in 2015, is a technology-driven insurance company that aims to disrupt the traditional auto insurance market. What sets Root apart is its reliance on smartphone technology and telematics to assess driving behavior and determine insurance premiums. Unlike traditional insurers, Root doesn’t rely solely on demographics but focuses on individual driving habits.

Root’s business model involves using telematics data collected from customers’ smartphones to assess their driving habits. The Root mobile app tracks factors such as speed, braking, and the time of day when driving. This data is then used to create personalized insurance rates.

Root Insurance is a pioneer in the usage-based insurance (UBI) model. The premiums are directly linked to how safely and responsibly a person drives. Safe driving habits, as evidenced by telematics data, can lead to lower insurance rates.

Root aims to simplify the insurance process. Customers can get a quote and sign up for coverage through the mobile app. The transparency in the pricing model is intended to give policyholders a clear understanding of how their rates are determined.

Root’s approach allows for more personalized insurance premiums. If a customer is a safe driver, they may benefit from lower rates, potentially appealing to those who believe they are unfairly classified based on traditional rating factors.

Root also emphasizes a streamlined and user-friendly claims process. Through the app, users can file claims and track their progress, aiming for a more efficient and transparent claims experience.

Hear from Root Insurance Customers


Overall Customer Rating

All responses are based on an independently conducted survey and ranked on a 5-point scale.

What makes Root great?

Unique and Standout Features: Root Insurance stands out in the insurance landscape for its innovative approach to determining insurance rates. The company utilizes telematics and a smartphone app to collect data on driving behavior, offering personalized premiums based on how safely individuals drive. This usage-based insurance (UBI) model provides an alternative to traditional rating factors, allowing customers to potentially secure lower rates by demonstrating safe driving habits. Root’s emphasis on transparency and simplicity in the insurance process sets it apart, giving policyholders a clear understanding of how their premiums are calculated.

Claims Process and Customer Service: Root Insurance prioritizes a streamlined and user-friendly claims process. Through the mobile app, policyholders can easily file claims and track their progress, contributing to a more efficient and transparent experience. The company aims to provide responsive customer service, leveraging technology to enhance interactions and support. As Root Insurance continues to evolve, its commitment to customer-centric services, including claims processing and support, remains a key focus.

Financial Stability and Ratings: As of my last update, specific details regarding Root Insurance’s financial stability and ratings were limited. Being a relatively new entrant in the industry, Root’s financial standing may have been influenced by its growth trajectory and market reception. For the most accurate and up-to-date information on Root Insurance’s financial stability, it is advisable to refer to the latest reports from reputable rating agencies such as A.M. Best.

In summary, Root Insurance brings a fresh and innovative approach to auto insurance with its UBI model, offering personalized premiums based on individual driving behavior. The emphasis on transparency, a user-friendly claims process, and the use of technology in customer interactions contribute to Root’s unique features within the insurance landscape. For the latest details on Root Insurance’s financial stability, checking with authoritative rating agencies is recommended.

A.M. Best

A+ Rating


A+ Rating

S&P Global Rating


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