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Welcome to our American Family® Page

Here you can learn more about American Family Insurance one of the leading insurance providers in the United States, and how they can help protect you and your family with a variety of coverage options.

American Family Company Story

American Family Insurance, also known as AmFam, is a prominent insurance company based in the United States. Established in 1927, the company has grown to become one of the largest mutual property and casualty insurers in the country.

American Family Insurance offers a comprehensive range of insurance products to individuals, families, and businesses. Their offerings include auto insurance, home insurance, renters insurance, life insurance, health insurance, and various commercial insurance options. They also provide coverage for specialty items such as boats, motorcycles, and recreational vehicles.

One of American Family Insurance’s key strengths is their emphasis on personalized service. They take pride in their network of local agents who are dedicated to understanding the unique needs of their customers and providing tailored insurance solutions. These agents act as trusted advisors, offering guidance and support throughout the insurance process.

When it comes to claims process and customer service, American Family Insurance strives to deliver prompt and efficient support. They offer multiple channels for reporting and tracking claims, and their customer service representatives are available to assist customers throughout the process. The company places a strong emphasis on customer satisfaction and has received positive reviews for their responsive and helpful customer service.

Overall, American Family Insurance is a reputable insurance company that offers a range of personalized insurance solutions. With their local agents, comprehensive coverage options, discounts, and strong financial stability, they are dedicated to protecting their policyholders and providing peace of mind for individuals, families, and businesses alike.

Hear from American Family Insurance Customers


Overall Customer Rating

All responses are based on an independently conducted survey and ranked on a 5-point scale.

What makes American Family Insurance great?

American Family Insurance, also known as AmFam, is an insurance company that offers a range of unique and standout features to its customers. One of their notable features is their focus on personalized service. With a network of local agents, American Family Insurance ensures that customers receive tailored insurance solutions that align with their specific needs and circumstances. These agents serve as trusted advisors, providing expert guidance and support throughout the insurance process.

American Family Insurance provides various discounts to help customers save on their insurance premiums. They offer bundling discounts for combining multiple policies, as well as discounts for safe driving habits and having protective devices in homes. Additionally, their “DreamKeep Rewards” program allows policyholders to earn points for insurance-related activities, which can be redeemed for rewards and discounts.

When it comes to claims process and customer service, American Family Insurance strives to deliver a seamless and efficient experience. They offer multiple channels for reporting and tracking claims, making it convenient for customers to navigate the process. Their customer service representatives are dedicated to providing responsive and helpful support, ensuring that policyholders feel supported and informed throughout the claims process.

American Family Insurance maintains a strong financial stability rating, with an A rating from A.M. Best. This demonstrates their financial strength and stability, assuring customers that the company has the resources to handle claims and honor its commitments. Customers can have confidence in the company’s ability to protect what matters most to them.

A.M. Best

A Rating


A RatinG

S&P Global Rating

A Rating

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