“A company that encourages growth and mutual respect, because each person’s role is important, that’s what separates Hometown Quotes.”
Jon Kelly’s name is synonymous with online insurance marketing. After working as a management consultant to large insurance companies, such as Prudential, CNA and Fireman’s Fund, Jon Kelly changed the insurance industry forever when he co-founded eCoverage, the first venture-backed online insurance agency 15 years ago.
By the time Jon sold eCoverage to GMAC to form the technology backbone of GMAC Insurance Online, he’d recognized the power of search marketing for insurance companies and the power of the internet to help consumers shop for insurance. Jon then went on to start his own online ad agency, co-found the online insurance platform SureHits, and then run the insurance division for QuinStreet. Jon understands the insurance business inside and out and believes that online shopping will be increasingly beneficial for insurance consumers, agents and carriers in the years ahead.
After leaving QuinStreet, the time was right to begin developing a new service. Jon teamed with Hometown’s CTO, Matt Macchia, to launch a new service that matches consumers with local insurance agents and national carriers. Jon sought the highest caliber talent, from obtaining the brightest technical team to purchasing the extremely successful Evolve Marketing and hiring its president, Gary Friedman, as head of marketing.
With his team ready and growing, Jon’s company partnered with Bob Klee at Hometown Quotes in 2012 to match highly-interested consumers with agents and companies who were ready to help. “The Hometown Quotes deal made a ton of sense as we had developed tremendous technological capabilities but wanted to have distribution to local agents,” Jon explains. “HTQ provided that for us, as well as a great, trusted brand.” With the company now operating under the Hometown Quotes brand and delivering unmatched service to consumers and agents alike, Jon insists he’s just getting started: “We’re going to double down on the bets we’ve been making for the last year. We believe that we have an amazing technology platform and deep insurance expertise that will allow us to dramatically grow our consumer marketing efforts. We also believe that we will significantly grow our agent base, given our team’s deep insurance agency history and strong focus on customer service.”
Todd’s vast knowledge of online insurance marketing began when he joined the Hartford Personal Lines Insurance Corporation, with a focus of developing new online marketing channels for the AARP Personal Lines Insurance Programs. Over the next several years, Todd held senior level management roles for NetQuote, Advice Company, Bankrate, and Lending Tree. Through these positions, he became an expert in building insurance content designed to leverage carrier reviews and consumer generated content to drive SEO traffic, stabilizing and stimulating revenue and profit growth, and culminating successful acquisition programs.
With the desire to launch his own online insurance marketing company, Todd co-founded Distinct Leads. Distinct Leads’ cutting edge ping-post acquisition website supported several strategic carrier and agent buyers, with the intent to use third party and end-to-end data analytics to enable results based lead procurement.
As the healthcare industry shifted and commenced state based health exchanges, Todd joined Insurance Care Direct as their Head of Business Development to generate new acquisition partnerships and strategies in the consumer health market.
By 2014, Todd teamed with Hometown Quotes’ co-founders Jon Kelly and Bob Klee as their President and Chief Revenue officer. Todd’s utmost goal is to continually shape Hometown Quotes as the highest respected provider of high quality, productive insurance leads to local “hometown” agents.
“Hometown Quotes is filled with smart people driven by the mission to empower our agents to grow, and that energy is contagious.”
Paula joined the Hometown Quotes Family in 2008. Her teams manage the ongoing success of Hometown Quotes’s agent base through onboarding, account management, and unrivaled support.
With over 15 years of business management and organizational development experience, Paula is known for her ability to think outside the box.
Ryan Smith comes from a diverse background in digital advertising that began in 2004, creating rich media game banners for various well known advertisers like Skype, Comedy Central, Universal Studios and more. His unique balance of creative design, programming knowledge, and interpersonal skills propelled him through the ranks as Creative Director at Conversant Media. There, he pioneered new, high performing banner templates for advertisers and publishers, and grew creative services to a multi-million dollar revenue stream.
Expanding his talents and digital exposure, Ryan pivoted into mobile advertising in 2011 and again in 2013 as a landing page designer and A/B optimization specialist for an SEM/SEO company called Centerfield Media. It was here were Ryan became a true end-to-end design specialist and honed in on various marketing techniques. Ryan also expanded his craft by taking on numerous branding and publication projects. “I felt it was important to expose myself to new, challenging obstacles and to become a more well-rounded designer and marketer,” Ryan says.
Ryan left the lights of LA in 2016 to climb taller mountains. He found a home in Denver, CO and with Hometown Quotes as the Marketing Director for B2B operations. His vision is to empower insurance agents with the tools and knowledge required to grow their business. “Insurance agents help those in need get back on their feet when tragedy strikes. By helping agents, I feel more connected to the greater good.”
“I’m committed to improving the quality of the leads our agents receive, and to providing the best quoting opportunity for them.”
When Ron joined Hometown Quotes in 2010, he jumped right in—learning about our marketing affiliates and how insurance leads are generated. Since then, he’s used his expertise in marketing and data analysis to manage our quality control team.With a passion for improving processes and a dedication to providing unrivaled service, Ron and his team are committed to processing agent requests for lead credits in a fair and timely manner. In his spare time, Ron enjoys cycling, kayaking, and photography with his sons River and Phoenix.
Bridget Chamberlin has been working in online marketing since 2010. After graduating from Michigan State University with a BA in Communications, she quickly transitioned her drive & attention to detail gained from college athletics into the workplace. She thrives on digging into the details of projects she works on. “I love working with passionate people with big ideas, and figuring out how to implement a plan to achieve them.” Outside of work, Bridget enjoys spending time with her husband, Joey, and their dog Wrigley. A native Chicagoan, she is an avid distance runner, sports fan, and loves to travel.