Fortune 500 VP of Marketing added at HometownQuotes
New VP of Marketing anticipates additions of multiple team members
FRANKLIN, Tenn. – Aaron Peterson is a Fortune 500 marketing specialist who sees endless potential for his department as he settles into his new role as Vice President of Marketing at HometownQuotes.
“It is my goal to build the strongest, fastest-growing marketing department in the country. With a company that is growing as fast as HometownQuotes, there’s no reason we shouldn’t triple in size this year. I anticipate multiple additions to our department very soon,” said Peterson.
As head marketer for HometownQuotes, Peterson oversees the development of media and marketing programs that result in high-quality Internet insurance leads for insurance agents and free insurance quotes for consumers.
He previously directed the Internet marketing programs for the Memphis-based Fortune 500 brand Terminix and also led the marketing department for NetQuote in Denver.
“Aaron brings numerous contacts and in-depth marketing insight to the table. As a web-based business – his Internet marketing knowledge and experience are exactly what we need to continue moving us forward in our industry,” said HometownQuotes’ CEO Hunter Ingram.
HometownQuotes’ marketing mix includes affiliate network marketing, online paid search, interactive media, email campaigns, public relations and media outreach.
Peterson holds a Bachelor of Science in Business Administration from Colorado State University and is an alumnus of Montgomery Bell Academy.
In three years, HometownQuotes has more than tripled its staff size and helped millions of consumers across the country save money by comparing insurance quotes.