5 Qualities Every Insurance Agent Must Have To Stand Out

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Starting out in the insurance industry can be hard on an agent, but there are certain qualities that elevate performance whether you’re in your first year or your final. While you may be able to think of a great deal more, we’ve narrowed it down to five qualities that should ensure a great career. Our recommendations:


One: Expertise

You’ve heard it said that to be a jack of all trades, you will be a master of none. While we get the spirit behind it, there is no reason why you can’t be an expert in multiple areas when it comes to insurance sales. As you set out on your journey to become a successful agent, you will need expertise. This sounds a lot tougher than it really is. What you ultimately have to do is pick a type of coverage or a specific sector and soak it up like a sponge. And yes, as long as you’re willing to do the work, you don’t have to pick just one.


Two: Passion

Oprah Winfrey once said, “Passion is energy. Feel the power that comes from focusing on what excites you.” To be a successful insurance agent, you will have to find that passion that she is talking about in the products and coverages that you sell, or at least the benefits that they give to your customers. Pay particularly close attention to areas and products that you connect with or those that excite you in some way. The old saying that if you like what you’re doing, it won’t feel like work, rings true. Choose a path that doesn’t feel like work.


Three: The Ability To Build And Maintain Relationships

Whether you’re selling business insurance, personal insurance, or both, building and maintaining relationships are of the utmost importance. Your customers have to feel like you have their best interests at heart. If you can communicate that to them, you can be everywhere they are — life insurance, car insurance, renters insurance, home insurance. There is a possibility for exponential business with just a few good relationships.


Four: Good Judgment

While many insurance agents may feel the need to chase the dollar when first starting out, it’s far better to use good judgment and give customers the coverages they need instead of simply focusing on the bigger payout. That’s how an agent builds trust and loyalty. That can also help you out with our final quality.


Five: A Willingness To Ask

Referrals are an important part of any business, but they’re especially worthwhile in the insurance market. If you specialize in business insurance, then doing right by your client will make it easier to broach the subject of referrals. The same is also true for personal insurance policies. People put a lot of stock in the word of close friends, family members, and trusted colleagues. If you’ve demonstrated a client-first attitude and your clients are happy with your service, don’t be afraid to ask. It’s far easier than cold calling and pleading with strangers.


In Summary

The ingredients for becoming a successful insurance agent are simple. Implementing them, however, requires hard work and dedication to your area(s) of specialization and your clients’ needs. A client-focused agent will always have a future in the industry, but remember: there is no such thing as an overnight success, but each day is a step in the right direction if that’s what you make of it.

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