Why Your Insurance Lead Never Expires!
The great thing about an insurance lead is that, once you’ve purchased the information, it’s yours. Even if your lead doesn’t immediately convert into a sale, file the information into a database. Just because they said no the first time, it doesn’t mean you’ve completely lost their business. You can enter their information into your CRM and perform a drip campaign. Date the lead for an event that will impact their rates: change in age, ticket or accident. You’ll be the only agent competing at the time. Continuously follow up with your prospect every 3 to 6 months to see how they’re doing and if there’s a way you can assist. Give time to build the relationship. If you have a genuine desire to help people and develop a routine follow-up system, insurance leads will allow your business to soar.