Your insurance agency’s goals for 2011

goalsThe new year is just a few days away, so it’s time to roll out your 2011 goals and initiatives!

Before you begin your goal-setting, however, we recommend revisiting your vision and mission statements. These two elements are KEY to proper goal setting.

We recently talked about why the goals for your insurance business should be SMART. Today we’re going to share the types of goals you should consider setting for your business.

Growth – Expansion-related goals, pertaining to adding new team members, additional office space, etc.
Community – Initiatives regarding your local community (volunteering, donating, etc.)
Service – Goals focused on increasing customer service and or customer satisfaction
Profits – Goals geared toward increasing the bottom-line by a certain percentage
By examining these four areas and naming several goals for each, you’ll have a well-rounded set of goals to present to your agency staff for 2011.

I ran across a new insurance agent blogger today and wanted to share a few pieces from his most recent blog post – Planning, goals and inspiration from daily insights. I hope you’re inspired!

Accountability: “There is no such thing as can’t, only won’t.  If you’re qualified, all it takes is a burning desire to accomplish, to make a change.  Go forward, go backward.  Whatever it takes!  But you can’t blame other people or society in general.  It all comes from your mind.  When we do the impossible we realize we are special people.” – Jan Ashford

Determination: “Fall seven times and stand up eight.” – Proverb (origin Japanese)

Fear: “Don’t be afraid to give up the good to go for the great.” – John D Rockefeller

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