You Have To Risk It To Get The Biscuit


Reid Hoffman, the founder of LinkedIn, once said that if you’re not “embarrassed” by the first version of your product, you’ve launched too late. This is a quote touted by many entrepreneurs as a way of encouraging them to stop planning their business to death and to start actually making it a reality. It’s good advice for them, and as an insurance agent, it should be good advice for you as well. That’s because what you do is not unlike what they do.

You are both in charge of your own destiny by the amount of hustle that you can put into promoting and selling insurance policies. Like entrepreneurs, you can give yourself a raise or put yourself in the poor house by the amount of effort you put forth and the passion you show for your customers.

Is it a risk to put yourself out there and live or die based on performance? Sure! But as the title of this article says, you have to risk it to get the biscuit! While risk may seem like a dirty word when it comes to your well-being, you shouldn’t let it blind you to opportunity or hold you back from stepping out on the proverbial limb.


Thats because not taking risks is actually riskier than going all-in.

You can bank on it that if you’re not being innovative in the ways that you reach out to customers and market your products, someone else will be. The first few times they may fall short. But the law of averages states that if you try something enough times, it is eventually bound to work out. Don’t you want to be the person that it works out for? Stop flogging the dead horse. Don’t get ready to move your business forward. Get started! Here are some ways that you can do so today.


Take every meeting that you can even if you know there is little chance it will work out.

Even when you fail you learn something about yourself and your techniques that can be improved upon. If you never get “out there,” then you’ll never have a chance to test what works and what doesn’t. You should always be striving to “fail forward,” because each time you do, it gets you closer to success.


Rid yourself of all responsibilities getting in the way of your actual job that you can.

Whether it’s the tedious, mundane office work. The bookkeeping. House cleaning. Yard mowing. Whatever it is taking your mind off your talents and abilities, get rid of it and replace that time with added effort and focus. While we realize some things carry with them a cost and they may not be feasible to outsource at the present time, everyone has room to drop something. And the more you make doing so a priority, the greater the likelihood it will actually happen.


Finally, be bold and be open.

Boldness and openness are vital qualities to finding success in your career. You can’t get to where you want to be blending in with the crowd, but you can’t afford to reinvent the wheel every time either. Take a look at what your competition is doing and don’t be afraid to give credit where it’s due. The more open you are to the good ideas of others, the more opportunities you will find to stray from the formula and break from the pack. These two qualities belong together for that very reason. It’s so easy to be original when you can see what’s working and what isn’t and apply a little imagination to how you might do things differently.


In Summary

Few rewards worth having ever came by avoiding risk. While taking chances will likely result in some failures, your persistence at doing so will result in successes that far outweigh the setbacks. Keep this in mind the next time you’re feeling shy about taking a meeting or a unique outreach approach, and best of luck to you!

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