Why You Should Get Comfortable with a Camera
As an insurance agent, you know that marketing yourself is important for building a strong marketing funnel. However, some of the new ways of reaching out may seem a bit intimidating at first.
Technology has created a world where you need an online presence to succeed, but for that presence to be the best it can be, you have to stay visible and relevant to what your prospects are going through.
This often means producing content — lots of it — and that takes time. Luckily, there is a way that you can speed up your delivery flow. It’s called a video camera. But beyond simply helping you produce content, cameras can help you with other aspects of your “game.”
Here are some reasons why you should get comfortable with it.
1. They Force You to Take a Look in the Mirror.
Not everyone is comfortable in front of a camera — at least at first. Fortunately, it gets easier with time, but you have to start somewhere.
By utilizing a camera, you basically have a mirror into your nonverbal and verbal communication techniques. You can see what you do right and what you do wrong, and get a sense for what the prospect sees and hears when they meet with you for the first time.
Analyzing your strengths and weaknesses is an important part of improving performance, and video recordings help you do just that.
2. They Help You Stand Out from the Competition.
Many insurance agents are behind the curve when it comes to online content production and local SEO. That’s because they are still using antiquated ways of establishing themselves online.
These antiquated ways might include blog posts only or, worse, a simple stationary website that they never update. Their local directory listings may contradict one another, and the thought of being omnipresent on social media never enters their head.
When you get comfortable shooting, editing, and publishing video content, you get more comfortable with other aspects of technology. This means you start to realize the value in a consistent online profile across every directory; you start to realize the value of having more than one social media page; you start to harness the power of YouTube for spreading your message and boosting your Google ranking.
Video helps you stand out from the rest of the pack, and it can be a “gateway” channel to other forms of business-boosting technology.
3. They help you deliver convenience to your prospects and customers.
In the early days of the Internet, it was tough to do video. That’s because connection and transfer speeds were so slow that a piece of video content would buffer you to death.
These days, we seldom experience such problems. High-speed Wi-Fi and Broadband Internet have made content deliver almost limitless in its speed and quality potential.
As a result — and this particularly goes with complex topics like insurance — prospects and customers often prefer learning about things through an audiovisual channel. Giving them that convenience can help you establish yourself as an authority while saving them time and reinforcing complicated concepts.
Suggestion: don’t make your videos all about talk. Use annotations to enumerate key points and further reinforce what you’re talking about. It’s a great way to build your prospect/customer’s comprehension without the time and frustration of a blog post.
If you have a mean sibling or family member who always teased that you had “a perfect face for radio,” you may be uncomfortable with the concept of using video content to boost your online presence. However, we would suggest getting over that urge.
The more you try it, the easier it becomes, and it can open up a wealth of new opportunities for your web presence and insurance lead generation. Give it a shot!