Are you marketing your insurance business online?

With millions of people using the Internet to research products before making a purchase, insurance agents who aren’t doing some form of online marketing are missing a large percentage of sales.

According to a recent comScore report, more than 132 million people used the Internet to compare auto insurance quotes from 2004-2008. That’s a fairly large number AND that’s for auto insurance alone. That figure doesn’t include homeowners, renters, life or health insurance.

Face-to-face interaction will always be a priority for insurance professionals and their customers. As the online marketplace continues to get larger and larger, however, insurance agents who want to take their insurance business to the next level will need to implement an online marketing plan in tandem with their overall agency marketing plan.

While traditional marketing methods (billboards, commercials, direct mail, YellowPages, etc) may help you create brand awareness and drive some traffic to your insurance business, often times the results from these campaigns are not easy to track. If you are using Internet insurance leads, however, it’s very easy to track how much money you’ve spent, how many leads you’ve received and how many new insurance sales you’ve closed.

To learn more about Internet insurance leads and how they can help your insurance business, click here.

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