Using LinkedIn to grow your insurance business, part 3

Throughout our past few posts, we’ve shared how you and your insurance business can generate more leads and connect with more customers through LinkedIn.

This post is going to share how LinkedIn Groups can maximize your online networking potential.

Participating in LinkedIn Groups is a great way to expand your profile’s network. Here are a few key reasons you should be participating in LinkedIn Groups:

1) You can branch out beyond your network. While you may have 150 personal LinkedIn connections, when you connect with a LinkedIn Group, you have access to the group’s membership. The more groups through which you actively participate, the more recognition your LinkedIn profile receives.

2) Connect with like-minded individuals. LinkedIn offers a multitude of groups across a variety of topics. From insurance and real estate to automobiles and fishing, LinkedIn has a group that fits your interests. Here are a handful of the insurance-related groups we recommend. (Note: Most of these groups are accessibly only if you’re a member. To join, simply click “join this group” and your request will be sent to the group moderator.)

Farmer’s Insurance Group

Insurance Industry Executives

Insurance Industry Professionals

Insurance Journal – Property & Casualty News & Info

Insurance Marketing Professionals

Insurance Professional Network

Insurance Professionals

Insurance Professionals of America

NAIFA Networking Group

Nationwide Insurance Alumni/Associates

Online Insurance Agents

3) Creating your own group is an even more effective way to expand your network of connections. Visit this site to learn how to create your own LinkedIn group.

Are you currently using LinkedIn for your insurance agency? Are your team members promoting your insurance business on LinkedIn? What LinkedIn groups do you find most effective for your business?

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