Using LinkedIn to grow your insurance business, part 1

linkedin-logoThere are a number of free ways to use the Internet to showcase your insurance expertise. One tool we recommend is LinkedIn – which allows you to connect with more than 43 million professionals in more than 200 countries. Unlike Facebook (which is another great resource for entrepreneurs), LinkedIn is a business-focused environment. Properly leveraging your LinkedIn profile will help you connect with other professionals and prospects. Follow these tips to get the most out of your LinkedIn profile:

1) Complete your profile. Remember that this may be your first impression to some people, so you want to make sure your profile is complete and flawless. Focus on these important profile items –

Headline – This is the information that will appear directly under your name. As a default, your current job information will be listed here. (i.e. Insurance Agent for Farmer’s Insurance) Take this opportunity to be creative and show off your personal brand. (i.e. Nashville insurance professional protecting your assets)

Summary – This should be a brief paragraph about why you enjoy being an insurance professional. What makes you different from other insurance agents? What can customers expect from you? List any distinctions, titles, honors or awards you’ve received.

Custom URL – You can personally brand your LinkedIn profile with a unique URL. To do this, go to your profile and click “edit”. Find “public profile” and click “edit” once more. At the top of the page, find where it says “public profile URL” and click “edit” again. Type how you want your URL to appear and click “set address” (i.e. http://linkedin.com/in/yourfullname) If your name or phrase has been taken, modify it by adding a period, underscore or middle initial.

Websites – List your agency website, blog, Facebook fan page, Twitter information, etc. so your new contacts are aware of the different ways to connect with you.

Recommendations – Use the recommendations area for client testimonials. There’s nothing better for business than letting your customers speak for you!

Stay tuned for part 2 tomorrow!

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