To get, you first must give…

As you reflect back on 2010, what significant contributions did you and your insurance business make in your local community? Did you sponsor any events? Did you volunteer with a local non-profit? How about offering an educational seminar about choosing the best insurance coverage?

Giving back to your local community is a great way to build trust, get the word out about what you do, genuinely connect with more people and, most importantly, make a difference in the lives of those around you.

Here are some things to keep in mind when you or your insurance agency staff are representing your insurance business in community:

– Participate with an organization you are passionate about. If you don’t have a true interest in the volunteer work you do, it will show. When you’re passionate about a cause, your positivity and excitement will engage those around you.

– Don’t be afraid to build your network. It’s likely other volunteers will be local business owners or area leaders, so get to know them in genuine, meaningful ways. You never know where a referral could come from.

– DO NOT wear your sales hat. When you’re volunteering, the focus is on the volunteer work, not your insurance business. It’s okay to share what you do, but don’t open every conversation with a sales pitch.

Community involvement is important regardless of your industry. It’s a great way to meet others, have fellowship with your agency staff and contribute to a larger cause. How are you making a difference?

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