The social life of your insurance business

asj-logoOne of our favorite insurance industry publications is Agent’s Sales Journal. Their magazine is chock full of up-to-date news and insider tips for today’s insurance professional.

In an article from their November 2010 issue titled “Social Life: How Social Media Can Boost Your Business”, editor Christina Pellett covers 7 of the most popular social networks and how insurance professionals can leverage these tools from a business perspective.

According to a recent study, Pellett shared that 57 percent of insurance agents use at least one social media tool to engage with other insurance industry professionals and 59 percent use social media to connect with prospects and customers.

The great thing about social media (those listed here, anyway) is that it’s free. Yes, for some it can be time-consuming to learn and to integrate into your daily insurance practice. As the world continues to get smaller and more connected, however, the insurance pros who are not creating an online presence will be missing the boat.

Click here to read Pellett’s insurance agency social media tips.

Also, don’t miss their social media boot camp: 20 days to social media success.

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