Stay in front of the customer
Okay, so maybe they’re not your customer yet, but you should value them as if they are. One of the biggest mistakes insurance agents make is not staying in front of the consumer. If you’re investing in marketing and you’re not maintaining a routine follow-up pattern with leads, you are likely losing money. (This applies whether you’re purchasing Internet insurance leads or investing in some other form of marketing or advertising.)
Do you remember the post we shared about Leads360′s whitepaper which concluded that 6 is the magic number? Keep that figure in mind. If you’ve reached out to a prospect 3 times, you’re just halfway there.
Whether you use a robust lead management tool like Leads360 or use a handwritten follow-up tracking form, start tracking your activity so you can effectively measure your results.