One-fifth of consumers use more than 4 channels when searching for insurance

A new study from IBM makes it clear that Internet insurance leads are a great way to grow your insurance business. Their new study titled “Powerful Interaction Points: Saying Goodbye To The Channel” indicates that consumers are spending much more time evaluating their options when it comes to insurance. While many consumers used to passively receive information and then sign the dotted line, today’s consumer wants to be an informed, well-educated consumer.

The study also underlines the importance of leveraging social media tools such as Facebook and Twitter to interact and engage with prospects and consumers.

The Internet is continually changing the way people shop – particularly for insurance. The team at Insurance & Technology magazine offer three suggestions for interacting with customers and growing stronger relationships:

1) Offer a variety of interaction points.
2) Track your customers and invest in analytics tools.
3) Improve the way you interact with customers and prospects.

As technology shifts and the insurance purchasing landscape continues to evolve, insurance professionals who stay abreast of these trends and focus on engaging insurance customers will continue to watch business soar.

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