More insurance agents are using social media to build business
If you are a regular follower of our blog, you know how much we appreciate social media. Why? Because it’s a great way to connect with people and build relationships – and that’s what business is all about.
Thanks to Agent’s Sales Journal, you can read the true story of Evelyn Jackson – an insurance agent in Georgia who is using social media to her advantage. Click here to read the full story.
If social media works for her, why shouldn’t it work for you and your insurance business? Here are some key pointers to take away from Evelyn’s story:
1) Evelyn genuinely cares about helping people make educated decisions. She listens carefully to her clients’ needs before recommending solutions.
2) Evelyn’s social media presence is non-promotional. When you visit her blog, Twitter page, etc., it’s clear she makes an effort to educate and help people – not sell, sell, sell.
3) Evelyn thinks outside the box. Insurance professionals who realize the marketplace has expanded beyond the storefront and the YellowPages will build sustainable insurance businesses.
How are you using social media for your insurance business?