Is Twitter right for you and your insurance business?

You may recall our Twitter tutorials (Part 1 and Part 2) from a few months ago. Four months later, Twitter is still a hot topic for many companies; including those in the insurance industry.

One of this month’s Agents Sales Journal web exclusives includes an article titled “To Tweet or Not to Tweet: Is Twitter Right for You?” Associate Editor Heather Trese interviewed me (@HometownQuotes) and several other insurance industry professionals including Tom Daly (@TomDaly) and Michele Tanico (@InsuranceLadyLV) for this article about effectively using Twitter for your insurance business.

I’m paraphrasing from the article here:

“One of the most important aspects of Twitter is having followers — the users who subscribe to your updates. The more followers you have, the more people are reading what you have to say, and the greater your potential market penetration.

According to Farmer, one of the best ways to get followers is by using some of the various Twitter search sites available to look for like-minded users.

‘I’ll find people that I want to follow, and [that] I hope will follow me back,’ she said. ‘If I notice after a few weeks that they’re not following me back, I’ll watch what they say and I’ll engage them, or I’ll retweet them, or I’ll respond to something that they say. And usually that will encourage them to take an interest in me. But really there’s nothing you can do to make somebody follow you.’

What makes a good follower? You want someone who is active on Twitter, and who has similar goals and interests to your own. A follower who re-tweets — or sends your tweets to their own followers — is a major plus.”

Read the full article here.

If you’re still on the fence about Twitter, check out the full article or visit the Twitter pages of other insurance professionals to get the hang of what it takes to make Twitter work for you.

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