Is blogging for your insurance agency a part of your 2010 online marketing plan?

blogging1If your answer to that question is no, you may want to rethink your online marketing plan.

According to a recent survey regarding blogs by Lee Odden over at the Online Marketing Blog, 95% of survey respondents indicated they incorporate blogs as part of their search engine optimization efforts. Approximately 94% of those bloggers reported seeing measurable SEO benefits from blogging within 12 months.

How does blogging help you, the insurance professional? Well, let’s say you’re an insurance agent in Rock Springs, Wyoming, as an example. People in your community are likely going online and searching for insurance quotes in Rock Springs, Wyoming. If you are regularly posting information about your insurance business, the insurance industry, insurance tips, etc., there’s a good chance the people in your area will find your blog. Many people who blog regularly are viewed as subject experts and gain instant credibility. That could be you! How much easier is it to close a sale when the prospect found you online, liked what they found on your blog and contacted you for an insurance quote?

If you’ve started a blog, but gave up after a short time, I recommend giving it another try. There’s minimal cost involved, but you must remain committed to see results. Odden’s survey respondents indicated positive results over a one year period. It’s likely those respondents were blogging regularly 3+ times per week. Not sure what to talk about on your insurance blog? Stay tuned for recommendations.

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