How to Get People Talking (In a Good Way)
One of the best ways to grow your business at a faster rate of speed is to build good word of mouth from your customers and others in the community.
Often times as insurance agents, we either make the mistake of thinking we have no say in word-of-mouth and there’s nothing we can do to influence it, or we feel very limited in the tools at our disposal.
However, you have a lot more power than you think you do. Consider these tips.
Determine your happiest customers
Your happiest customers are the best starting point for future and expanded business. They’re not only the people, who will buy additional policies, they will also point you towards potential referral customers, bringing more insurance leads in your door without you having to put forth a lot of extra effort and expense.
Look back over your client list, particularly your multi-line customers. What would they say about you if asked about your services? If you don’t know, this is a good chance to find out. So ask!
Make feedback easy
People will talk whether you give them the option to or not. That’s why you should make it easy for customers to reach out with feedback and reviews on how you’re doing.
Sincerity and effort can overcome any negatives that you find along the way, and by making feedback easy to give, you can actually improve your service before any mishaps become widespread knowledge.
This tip is as much about quality control as it is putting your best foot forward.
Get people together
It’s always easier to spread the word when you are uniting people around a shared cause. That’s why community involvement continues to be such a popular mode of outreach even after the advent of the digital age.
By getting people together in groups and sponsoring well-meaning activities throughout your community, you can get a lot of strong influencers saying nice things about you at once.
Make sure that people remember you
Getting people to remember you for something good is important, and the only way to do that is to look around at the other options that prospects and customers have vying for their attention.
From there, tap into something that is uniquely you — something you can be known for — and try to bring your leads in on it.
The specifics for how you pull this off are up to you, but the framework is easily replicable: 1) Know your competitors. 2) Know yourself. 3) Find what you’re comfortable with that will help you stand out.
Sell to emotions, not to features
Whenever you are called upon to sell — face-to-face meeting or informative blog post — use language that appeals to emotions rather than how great your product is.
Don’t tell them all about how you’re a great company that has been around for a century. Show them how you help people overcome life’s unexpected tragedies and consequences every day.
Getting good word-of-mouth marketing going your way isn’t as hard as you think, and you have a lot more control over it than you think.
Simply resolve to be a customer-focused insurance agent and make it easy for your clients to get the coverage they need and the peace of mind they deserve.
Beyond that, put one or all of the tips above to work for your business, and you will soon be reaping the marketing benefits.
How good are you at word-of-mouth marketing? What are some tips that you wouldn’t mind sharing with readers? Sound off in the comments section.