How to advertise your insurance business on Facebook

facebook1Last June, I shared some tips for using Facebook to grow your insurance agency.

If you think Facebook is just a fad or “for the kids”, I highly recommend you take a second look. There are countless businesses using Facebook to connect with current customers and attract new ones – and it’s working for them. Big time.

Once you get your Facebook profile or fan page up and running (there IS a difference between the two), consider trying Facebook ads to attract prospects to your insurance business.

The great thing about Facebook ads is that the results are easy to track and you can target your audience as narrowly or broadly as you like. (Just like you can target your HometownQuotes insurance leads!)

Don’t just take this from me, though. The folks over at Inc. magazine recommend you do the same. They’ve even put together a nice little list of tips that will help you set up your Facebook ad. Click here to access those tips.

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