Farmers Insurance partners with FarmVille for unique promotion

farmers-insurance-airshipFarmers Insurance has devised a clever online branding & marketing strategy. Starting Monday, players of the online game FarmVille will be able to place a virtual airship (which resembles the actual Farmers Insurance Airship, a 246-foot long Zeppelin) on their farm and get free “wither protection”, which will protect their crops for the 10 days of the promotion.

With more than 60 million players per month, FarmVille certainly offers brands a unique opportunity to reach more prospects & customers in a non-invasive manner.

I hope Farmers releases statistics and/or a case study after this promotion. I’m looking forward to hearing the results from this initiative and I commend them for the creative thinking.

To read the full article about this promotion, click here to head over to Insurance Journal.

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