Email marketing for your insurance business – create an email distribution calendar

calendarToday is part 4 of our 5-part series about creating an email marketing strategy for your insurance business.

It’s important to create an email distribution calendar so you have deadlines and goals for writing content and distributing it to your prospects and/or customers in a timely manner. Just like any other initiative, if you don’t set a timeline for yourself, it’s easy to let the project get lost to the wayside.

The frequency of your emails is usually in correlation with the nature of your newsletter and the type of information you’re sharing. If you’re sharing rapidly-changing news or information about regularly-changing products, you may have a more frequent distribution. If your email marketing messages are more informational/educational in nature, you can likely go from every 2-4 weeks with a distribution.

Your willingness to commit the time to research and write the content may be the most difficult factor, so if you can do that, there’s no doubt your email marketing plan will launch successfully. Your next step? Adding your distribution dates to your calendar so you don’t forget!

We’re wrapping up this series on email marketing for your insurance business with part 5 coming up tomorrow, so stay tuned!

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