Does your insurance business have an email marketing plan?

How do you stay connected with your customers and prospects? Are you communicating with them regularly?

One of the best, most cost-effective ways to stay in front of your clients and potential customers is through email marketing. As a matter of fact, according to a 2009 Forbes survey, email and electronic newsletter marketing have been rated as one of the top, most effective tools for converting prospects into customers.

Not sure where to begin? That’s okay. We have a quick overview for implementing an email marketing plan for your insurance business. Before we get started, you need to ask yourself these questions:

Question 1 – Who are your readers?
Question 2 – What is your purpose?
Question 3 – What are your goals?
Question 4 – How often will you send emails?
Question 5 – What will you talk about?

Our next few blog posts will cover each question in-depth. (For a simple, easy-to-follow guide to laying out your email marketing plan, check out this PDF from MailChimp.)

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