Do you accommodate different communication styles?
As technology and communications have evolved, there are a number of ways you can connect with insurance prospects and customers.
If you’re an insurance professional who purchases our insurance leads, you may have the notion that, because the consumer was connected with you via an online medium that he or she wants to be communicated with via an online medium.
While this makes sense and is probably accurate for a percentage of the population, it’s likely the prospect completed the form online simply because it was easy and s/he wanted to be catered to. Do not underestimate the importance of picking up the phone and calling the prospect.
While phone and email are the two most effective ways to reach a prospect, it’s also important to make sure you and your insurance agency have a website and that you’re searchable among online networks such as LinkedIn, Facebook, Twitter and so forth.
Read Ryan Hanley’s overview about why he’s established a robust online presence to ensure he’s accommodating to customer’s and prospect’s uniquely varying communication styles.