Creating an effective email newsletter
Regularly staying in front of your prospects and customers is one of the most effective ways to build your personal brand and close more sales. Whether you’re a captive insurance agent or an independent agent, an email newsletter can help you educate your audience and earn more referrals.
As you sign up new customers and meet new insurance prospects, you should always give contacts the opportunity to opt-in to your enews. If they begin getting your emails and weren’t notified, they may flag your messages as SPAM and your future emails may not make it to their inbox.
Not sure what email distribution program to use? We recommend MailChimp, Emma or Constant Contact. Read more about them here. The great thing about a web-based email marketing solution is that there’s no software to install and you can easily track opens, clicks, opt-outs, etc.
Not sure what to write about? Ask your clients! Perhaps you create a question of the week where you answer various questions on a regular basis. Your head is already full of insurance knowledge, so ask your customers/prospects what concerns them and write about it!
Starting your enews is as simple as investing in an email marketing program, taking some time to write quality content and creating an email insurance enews distribution plan so you get in the habit of creating and distributing it. You may not see an overnight ROI, but over time, we’re certain this will help you close more business and generate more referrals.