Cool Web 2.0 app. alert: Northwestern Mutual’s “Lifespan Calculator”

Most of us have probably taken the “How long will you live?” quiz.

You know. The little test that determines your lifespan based on dietary habits, exercise, family health history, etc. I’ve seen different versions in magazines and in a few marketing materials for other companies.

Northwestern Mutual is taking their version of this quiz to the Web with the “Lifespan Calculator.”

Not only can individuals calculate lifespan, users can also share the app and compare results with friends on Facebook.

Sounds like a simple, engaging way to reach out to consumers who may not be thinking about life insurance.

[Head nod to Anthony O’Donnell over at Insurance & Technology magazine’s blog for posting information about this application.]

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