Build friendships with clients
One of the best ways to earn referrals for your insurance business is to focus on building friendships with your current clients. Here are a few tips:
1) Write snail mail. Handwritten notes have become a thing of the past. Think about it. When was the last time you received a handwritten card in the mail? Take a few minutes at the end of every week to handwrite a brief message to some of the insurance clients you spoke with throughout the week.
2) Plan a customer appreciation event once or twice a year. An open house event is a great way to open the doors to your insurance agency, invite clients, prospects, other businessowners in your community and treat them to a nice evening of networking and fellowship. Encourage clients to bring guests.
3) Be receptive and note special events in the lives of your clients. These events offer additional opportunities for tip #1. Your clients notice when you care about them. Make an effort to play an active role in their lives and show you care about their family milestones.