Branding your insurance business

survey-checklist1Earlier this week, American City Business Journals released results from a survey about brand recognition. The study was conducted by surveying owners and top executives at small to midsized businesses across America. Survey questions pertained to a brand’s ethics, momentum, value, leadership, relevance, differentiation and customer service.

The #1 ranked brand was Southwest Airlines, followed by Apple, UPS, Intuit and iPhone.

Those are some powerful brands. When it comes to the evaluation criteria listed above, these companies clearly take the cake.

Suppose we took this same criteria and applied them to your insurance business. How would you fare? Scoring well in these categories is vital to your success.

Whether you’re an insurance agency owner, an office assistant, a member of the sales team or another role within the insurance industry, your proficiency in the categories above is pertinent. Never underestimate the power behind your brand.

To evaluate your brand, click here.

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