7 Traits to Borrow From Ronda Rousey to Make You a Better Insurance Agent
Ronda Rousey is not an insurance agent. Let’s get that out of the way upfront. But just because she doesn’t do what you do, that doesn’t mean you can’t learn something from her.
It seems today that you can’t get on Yahoo or another news site without seeing something about her, and that’s a good lesson for any agent struggling to get his name out there and build a business.
Here are 7 things about Ronda that can help you find success.
1. She’s good at her craft
Before Ronda Rousey ever decided to take on an opponent in hand-to-hand combat, she learned judo. From forms, she went to sparring, form sparring to judo tournaments, from judo tournaments to MMA. Along the way she has changed and strengthened as a competitor picking up striking and wrestling abilities to go along with her perfection at judo throws. While you may see her everywhere now, she hasn’t neglected the skills and the knowledge of her craft, and that’s helped carry her a long way. As an agent, where are your strengths and how can you build upon them?
2. She knows how to sell the sizzle
To date, people who’ve paid for Ronda Rousey fights have not had to wait long for the fireworks to start. Most of her contests end in the first round — all but one — but no one seems to feel cheated by the brevity, at least they don’t judging from those growing PPV buys. As an agent, it’s not enough to be knowledgeable on your product and salesmanship and online marketing. You have to also be willing to connect with the customer in a way that they can see the value. You do that by helping them see the benefits of what you’re offering them at work in their own lives.
3. She’s unapologetic
That’s not to say you should go around offending people or seeking a fight. (In fact, it’s tough to see a scenario where that would even be plausible behavior for an insurance agent.) Still, you do need to get in touch with that self-assured, devil-may-care attitude that Ronda has in the way she carries herself. When dealing with an insurance lead, you don’t want to seem desperate. You want to be comfortable in your own skin, and that’s really the point of this comparison.
4. Ronda Rousey knows how to treat her fans
When the UFC women’s bantamweight champion was in Brazil for her last title defense, a young fan ran up behind her and tackled her. When she turned around to see the small child in karate gi, she stooped down and gave him a hug. As an agent, you can’t just focus on winning more fans (customers). You have to keep the ones you have happy, because if you don’t, they’re going to be shopping for insurance at their next renewal period. Remember: anyone can win on price now and then, but few can create value that breeds loyalty.
5. She’s not afraid to try new things
Ronda Rousey in The Expendables 3. Ronda Rousey as the next Captain Marvel. Ronda Rousey on the cover of Men’s Health. The champ knows how to brand herself, yes, but in each of these endeavors she’s stepping outside of her comfort zone. As an agent, you need to be prepared to do the same. This will open up new avenues or product lines.
6. She’s striking while the iron is hot
Who knows how long the Ronda Rousey train will stay on track? She could lose her next fight and that would be that, or she could fight a couple of more times and retire unbeaten. Either way, she knows that her time doing what she does best is limited. As an agent, that shouldn’t be depressing. What it really means is that you should press the advantage while you have it. With it being sales, that advantage can come and go and then come back around again. The key is to make hay while you can and plan for lean times.
While Ronda Rousey could probably break your arm if she got it at the right angle, she probably couldn’t outsell you. Play to your strengths and learn from people who are good at what they do, regardless of profession. It can only make YOU better.