5 Ways to Use Facebook in Your Insurance Business

The world of online marketing has favored social media for its speed and convenience of connecting and communicating with an audience. And if you’re going to have any kind of a successful social media effort, then Facebook is almost a necessity. But how can you use the platform to generate insurance leads that convert? There isn’t an exact science to it, but there are numerous ways you can work it to your advantage. Let’s look at several to get you started.


1. Client Testimonials

Facebook has made a strong move into the world of video, and you can leverage this tool to share client testimonials with your followers. Testimonials that are video-driven are much more effective than those that are text only. When someone can see an actual name and face that you’ve helped and hear their story, it’s a lot more convincing than simply reading words on a screen. The key is that you focus in on some of the more compelling stories within your agency. Has someone lost their home or car and been satisfied with the way you took care of them? Ask them to tell their story in front of a video camera, and for the permission to share it to your Facebook page.


2. Local Traffic Issues

One thing that local radio stations often do to attract listeners is offer hyper-local content, particularly traffic reports whenever there is an issue that could be clogging up parts of the city. By providing a service to the people that live in your community, they will start to draw a connection to you and remember that when the time comes to buy auto or home insurance.


3. Interesting Statistics and Reports

Did you know that 33% of deaths among 13- to 19-year-olds in 2010 occurred in motor vehicle crashes? Or that 16-year-olds have higher crash rates than drivers of any other age? What about the fact that statistics show 16- and 17-year-old driver death rates increase with each additional passenger? Regardless of whether you knew these facts or not, there is a good chance that the common insurance customer doesn’t. These particular statistics were picked up via DoSomething.org, and I found them by simply typing in “interesting driving statistics.” It took all of two seconds. Likewise, you can spend just a few minutes each day compiling interesting stats and facts for a series of frequent but compelling posts that will stick with your followers.


4. Show Community Support

If you live in a town that has a high school, then you have all sorts of ways to connect with potential clients while showing your community support. Take, for example, anytime a high school football team wins a big game, or a local athlete gets a scholarship, or a quiz bowl team places high in a state meet. By singling out these groups and individuals on your Facebook, you can show that you’re a part of the community, and that your neighbors and their families mean something to you.


5. Run a Like Contest

A “Like” contest is a great way to build goodwill among your Facebook followers, and grow the overall number. And here’s the great thing about it — each new Like to your page, particularly those within your region of operation — is a potential lead. Sure, at first, they may just be looking to win free stuff, but by getting on their feed, you stand a much better chance of converting them the next time they have an insurance need.


In Summary

Facebook marketing doesn’t have to be difficult. Each of the methods listed above is open to you completely free of charge. If you have any in particular that start to perform well organically, you can also run a paid campaign to extend your reach and your follower count. Not everything you pick up on Facebook will convert. That’s why you should try a variety of different avenues. But by exposing more people to your brand, you certainly won’t be doing yourself any harm. What Facebook marketing tactics have worked for you?

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