4 Great Link Building Strategies For Your Insurance Website
If you are an insurance agent without a website or blog, then you are leaving a large part of your 21st-century marketing in the dust. Everyone is online these days, whether sitting at a laptop or glued to a smartphone. Making sure that you can be found where insurance leads and customers actually are, is essential. But how do you build the links that you need in order to get ranked more highly on search engines, and establish your expertise in the process? Here are four strategies that work.
1. Write compelling content that shares well on social media.
Social networks can be a great way to get a content-focused response that isn’t as beholden to the intricacies of search engine optimization. While SEO is important and you should definitely be bringing it into your business, it’s not everything. By getting more people to notice you and share you on social media, you can boost traffic and the chance that a high authority website will link back to you. Once that happens, Google will take notice and give your site an extra shot in the arm. But just what are the elements of compelling, “shareable” social media content. Well, start by having something to say that your audience may find useful. Of course, it will need to relate to your industry in some way. Think, “The 5 Deadliest Disasters in [Your State’s] History.” If this piece were targeted to your region, you could expect a lot of local traffic, and it would also be something you could easily and effectively target on a Facebook advertising campaign.
2. Follow thought leaders in your field and try building relationships with them.
Are there people within the insurance industry that you know and respect? People you wouldn’t mind sharing a drink with and talking shop? These can be other agents, authors, and ancillary figures with considerable influence. If there isn’t anyone, find them. Start following blogs and podcasts of people in this industry whose opinions you respect. Then, draft a carefully worded email thanking them for what they bring to the table. If they’re selling something, buy it, consume it, and ask questions about it. Establish a “foot in the door” relationship before seeing if you can’t work together in some way. This could mean simply interviewing them for your site. If they like the job that you’ve done, they’ll likely share it with their circle, and your notoriety can grow almost overnight.
3. Guest posts.
The hard part of guest posting is finding a blog or site that fits your message and then pitching, writing, and waiting for your post to go live. Guest posts typically link back to whatever website you tell them to link back to, and from there, you can expect a jump in traffic and, possibly, the rise of backlinks from visitors who like what they see.
4. Think local.
When it comes to insurance marketing online, you can still get a lot of mileage out of thinking local. Simply going to a business that is influential within your community and asking if they will let you do something for their website can yield sizable results and get your name out in front of the people, who are most likely going to need you. There is nothing too “tech-y” about this, but it works. Just take note of the people in your community or region who are doing the web right, and see if you can’t establish a big enough rapport with them to get backlinks that way.
Backlinks are very important when it comes to getting search engines to recognize your site, so don’t take this part of your online marketing efforts likely. While you can hire companies that try to help, results are iffy, and it takes the focus off what this tactic is really all about — relationship building. There are many areas of your business worth outsourcing, but that isn’t one of them.