3 Off-The-Beaten-Path Insurance Marketing Tactics
Finding ways to differentiate your agency from the competition can be difficult. However, it’s always possible to stand out from the crowd. You just have to think outside the box and do the things that your competition wouldn’t do or wouldn’t be creative enough to think about. To give you an idea of what we’re talking about, here are some off-the-beaten-path insurance marketing tactics you may wish to employ. Some of these may be up your alley, and some may not be. Regardless, we hope that they can shake up your creativity and help you find solutions that will work for you. Let’s get started!
Treat Someone to Lunch (Without Them Knowing)
You’ve heard of the old “pay it forward” adage? Well, try it some time. You can start by randomly picking out someone at a restaurant in the town where you live and work. Tell their waiter or manager to put the bill on you. And while you’re at it, ask if you can leave some business cards at the register or tacked on to a bulletin board. Not only will this make someone’s day, but it will distinguish you to the restaurant owner, the employees, and, if you do it at enough places over time, the entire town. Stories like this can go viral quickly, and it doesn’t cost you anything but the price of a meal.
Make Your Advertising Efforts Creative
To get a sense of what we’re talking about here, we refer you to The 80 Best Guerrilla Marketing Ideas I’ve Ever Seen, written by Ryan Lum for the website CreativeGuerrillaMarketing.com. This post is a collection of photographs depicting the creative ways that companies from all walks of life have utilized billboards, park benches, and other public displays to leave an unforgettable image. One of the more creative selections is the KitKat bar, half torn open with the chocolate wafers sticking out the “other side of the wrapper.” (The “chocolate bars” are in reality the wood of the park bench.) If you’re a particularly creative person, then you may want to pour time and resources into coming up with a striking visual image that people will remember, and then using that as the cornerstone of your advertising to high traffic areas.
Hold An Unusual Giveaway That People Can’t Resist
Giveaways often get people interested in what you have to offer, but how do you make use of these in such a way that you get people to stick around for the long haul? This is where creativity truly matters, and I’m not saying I’ve got a foolproof answer, but I am saying that something like this might work: hold a giveaway where you pay all or part of a lucky winner’s premiums for the year. If that’s not up your alley, then you might give away a gas card worth X amount of dollars. (Important note: we’re spitballing here. In either case, the amount of money your giveaway is worth should be whatever you can afford.) If you make your unusual giveaway idea random but frequent, word-of-mouth should start getting around to the masses.
And that’s what effective guerrilla marketing is all about, really. Targeting your marketing dollars toward something that is memorable and leaves an impact on your customers and the community at large.
As you consider the ways that you can expand your off-the-beaten-path marketing tactics, consider how you might be able to adapt the three suggestions above for your own purposes. In the meantime, what is the strangest marketing idea that you or a colleague has ever used?