3 Areas Where Agents Benefit from Inbound Marketing

One of the core things that you need to do as an insurance agent online is build a strong web presence that drives traffic and results in signups. Getting email addresses is a particularly powerful way of monetizing your leads because people still tend to place a great deal of importance on their email, and if they give it to you, then they are likely to be the most engaged customer, period. To do this, you need to become an expert at inbound marketing, which entails the following areas:

  • Blogs
  • Podcasts
  • eBooks
  • Videos
  • Newsletters
  • SEO
  • Whitepapers
  • Social media marketing
  • Physical product

Basically any form of outreach that you can take part in to attract attention for your business is what you want to be doing, and content marketing is a cheap and effective method that produces much better results. Here are all the ways that you can benefit.


1. Customers are more engaged

Effective inbound marketing engages the customer and makes them among the most willing prospects you’ll ever meet. Think about it. They see something from you that piques interest. They follow the digital breadcrumbs, consume your content, leave you their information — these are people who place their trust in what you have to say, and that makes for an excellent opportunity.


2. Inbound marketing is more affordable

Unlike with advertising, inbound marketing means paying for results. You’re not just randomly blasting out a message to whoever is within earshot, knowing full well that you’ll only get 1% in way of responses (if you’re lucky). Inbound marketing is so much cheaper and produces better results because there are real metrics that you can follow to judge the benefit. As such, you only pay when you’re getting clicks and conversions, making it about 300% more affordable than traditional advertising, according to Contently.


3. Inbound marketing plays well with social media, making acquisition costs cheaper

In 2005, around 8% of Internet users had social media accounts. Today, that number is around 72% with no signs of slowing down. It’s conceivable that one day soon, 100% of Americans could be on one of the big platforms — Facebook, Twitter, Pinterest, Instagram, etc. With each of these platforms looking for ways to monetize, inbound marketing tactics like PPC are only going to grow more popular and more targeted so that your ads are only displaying to the people most likely to need your service. That’s incredible power, and it’s in the hands of several companies now instead of just one the way it used to be (cough Google cough cough). With a better picture of who your client is and an automated approach to reaching them via social networks and search engines, your customer acquisition costs may soon take a tumble if they haven’t already.


In Summary

As you weigh whether or not to get your insurance business more heavily involved in inbound marketing, consider things like content questions like these:

  • Where will my content come from?
  • What will it say?
  • Who will it serve?
  • What is the cheapest and most effective way to find my audience online?

The less you spend on the front end, the bigger your results will be when a prospect becomes a customer, and inbound marketing is one of the better roads to success for lead generation and conversion. There is, however, another that you may wish to consider. Leads like the kind that you will find here at HometownQuotes are vetted, and unlike many other services, you won’t be competing with the entire state for a piece of the action. We always recommend setting a marketing strategy in place that utilizes many different avenues to generate leads, and work hard to make sure that ours are the best in the business.

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