10 Insurance Blog Ideas to Put Content Generation on Auto-Pilot
An insurance blog can be a great way to communicate with your clients, establish your expertise, and build a bond between buyer and agent. But the last thing you want to do is let it usurp your main job responsibilities. You want to establish a platform with compelling content that doesn’t take a lot of time to manage. Fortunately, we’ve put together some ideas that won’t only help you establish the initial content, it’ll help you maintain a steady stream of it without a lot of time investment. Let’s look at our top 10.
1. Field Questions
Let your customers know from the very beginning that you have a blog where you regularly field questions they may have. Encourage everyone you do business with to send questions, and then turn each one into a blog post.
2. Myth Busting
There are many myths in the insurance industry — things that customers believe to be true, but are, in fact, not. One of the biggest that comes to mind: a red car costs more money to insure. This one has been passed around for years in the insurance community, and it’s simply not true. Conversely, you can also confirm if a long-held belief is true.
3. Spotlight a Client
Show that your clients are valuable to you and that you appreciate them by shining the spotlight on them for a special post. Invite them to send along any news or events of recognition or if you know about something coming up, ask permission to say a few words on your blog. This helps build a sense of community and improves the probability of Facebook/social media shares, as they will be only too happy to pass along the post to their friends and followers.
4. Focus on News/Data
There are always news items or studies with interesting data that you can share with your blog followers. You may want to set up a Google Alert to keep up with it all. Of course, you’ll have to first have the right keywords in place. From there, you can follow the instructions at this link.
5. 5 Things You May Not Have Known About…
I just picked the “5” number randomly. You can do as many or as few as you’d like. The point is, there is always something about an insurance policy or terminology that your clients won’t understand. Hone in on many of these topics that you take for granted and share 5 things they may not know about it. People love lists, and they love to see if they can prove you wrong, so these types of posts naturally encourage click-through and engagement.
6. Client Case Studies
People best learn through storytelling, and by using a real-world example of coverage limits and insurance types, you can establish insight that an ordinary off-the-cuff post never could. If you do use real-world examples, though, make sure that you ask clients if it’s okay with them first, even if you’re not using their real names.
7. App Recommendations
Apps can be addicting, particularly when they are helpful and make our lives easier. If there are any that you’re particularly fond of, make sure that you share it with your audience. Even if it isn’t specifically insurance-related, it still builds a sense of community and helps your clients feel like they know you. (And people are less likely to take their business elsewhere when they respect you.)
8. Get Familiar with Other Insurance Blogs
You never want to copy another’s content, but there is real value in taking inspiration from other blogs. They may touch on a topic that slipped by your radar. You can still cover the same material and do it in an original manner with your own words and viewpoint.
9. Spotlight Your Staff
Again, it’s important that you get your client away from the low-price mindset. One way to do this is to make them feel like they know you and your staff. Occasionally take some time to spotlight one of your employees: what are their hobbies and interests, their specific job duties, and how do they add value to your company? This can also be a good morale builder for your existing staff.
10. Top 10 Things You Should/Shouldn’t Do
On number five we went the “you may not know” route. You can choose a similar theme and just change out the specific topics with your top ten lists. This speeds up the content creation process, and it gives your readers a format they can scan quickly and learn something from.
While developing your content does take a little time to do effectively, it goes much faster with a good idea. Using the 10 idea generators listed above, you can cut out a great deal of time and effort and move the process closer to auto-pilot. Good luck and feel free to leave your questions and comments below.