PPC Headline Do’s and Don’ts
I am continually amazed by all the terrible PPC headlines I come across. There are tons of useful tools and sites that will help you write proper headlines, but it seems that some people are not paying attention. If you are having trouble coming up with headlines for your PPC ads or if you need to change them up, the wordstream.com blog has a list of do’s and don’ts for writing your PPC Headlines. Here is an overview:
DO anticipate the searcher’s intent.
DO communicate your value proposition.
DO try dynamic keyword insertion.
DON’T use a generic headline.
DON’T waste characters.
DON’T misspell anything.
You can check out the rest of the article here http://www.wordstream.com/blog/ws/2010/10/21/ad-headline-writing-dos-donts